I Want It Now! The Veruka Salt Effect: Combating the Need for Instant Gratification in an Age of Entitlement

I Want It Now! The Veruca Salt EffectIs your child calling the shots? Tantrums in public, slammed doors, and bitter arguments?

Discover how you can regain control of your relationship, even if you think you've tried it all.

Does your child expect you to cater to their every whim, no questions asked?

Maybe you're guilty of giving in to the millionth demand for privileges that weren't earned or saying yes just to get a moment of peace and quiet. You worry that you're making crucial mistakes and that your child won't be equipped for the realities of adult life.

You're not alone, and you're not a bad parent!

Entitled children are often raised by parents who care deeply about them. Unfortunately, parents demonstrate their love and care in ways that reward negative behavior and avoid conflict at all costs.

In this book, you will learn ways that you as a parent can help yourself and ultimately your children to overcome or avoid entitlement so they can become the responsible caring adults you wish them to be. Here is just a fraction of what you will discover:     


- The potentially devastating consequences of the 'Veruca Salt Effect' on your child's development, relationships, and future career.
- Key life lessons that every child should learn -- and how you can begin teaching them effectively
- The concerning impact of 'iPad parenting' on the newest generation of children being raised in an increasingly technology-dependent world

…And much more.

Parenting isn't easy. Every parent wants what's best for their child, but raising happy, capable kids is particularly challenging in today's world of instant gratification.

Erika Albert guides you through the steps to changing your child's attitude right this minute. Using real-world examples and experience-based directions, you'll be amazed at the changes you'll see in your family and your life!