Iconic Advantage

Unabridged Audiobook

Written By: Soon Yu

Narrated By: Charlie Thurston

Publisher: Dreamscape Media, LLC

Date: February 2018

Duration: 4 hours 38 minutes


Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.


Iconic Advantage

by Soon Yu

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Iconic Advantage, Soon Yu