Ideas que pegan

Unabridged Audiobook

Written By: Dan Heath, Chip Heath

Narrated By: Isaac Baltanás

Date: October 2019

Duration: 8 hours 7 minutes

Language: Spanish

Summary:

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.

Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a través de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos -negocios, publicidad, educación, movimientos sociales, etc.-, los hermanos Heath explican por qué algunas ideas triunfan y otras fracasan en el intento.

Grabado en español ibérico (España).

Genres:

Ideas que pegan

by Dan Heath, Chip Heath

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Ideas que pegan, Dan Heath, Chip Heath
Ideas que pegan, Dan Heath, Chip Heath
This title is due for release on October 30, 2019.

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This title is due for release on October 30, 2019
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