Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Imaginative Communities: Admired cities regions and countries
Written by:
Robert Govers
Narrated by:
Erich Favel
A free trial credit cannot be used on this title
Unabridged Audiobook
Listen Now
as an Audiobooks.com member
Add to Cart - $14.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
April 2023
Duration
4 hours 7 minutes
Summary
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.
This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Tables and figures: download from www.imaginativecommunities.com/tables
Browse By Category
Business & Economics
>
Marketing & Advertising
Non-Fiction
>
Social Science
1 book added to cart
Imaginative Communities: Admired ...
Robert Govers
Subtotal
$14.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.