The audiobook entitled 'Targeted Influence on Buying Behaviour and Purchasing Decisions of Private Consumers' is based on the book with the same title and briefly deals with: 1. Findings of basic research on the decision-making behaviour of private consumers 2. Findings of retail research on the decision-making behaviour of private consumers 3. Methods and techniques for the targeted influence of buying behaviour and purchasing decisions of private consumers. Enjoyable and insightful time with a delightful AI-Voice. Yours sincerley Arthur Lämmle