The alchemists never found gold.

They searched for centuries. They failed completely. And in failing, they invented modern chemistry, porcelain, phosphorus, and the scientific method itself. The search for the impossible created the invaluable.

This is the Alchemist Mindset — and it's exactly what AI cannot replicate.

In Innovation Alchemy, Maks Giordano draws on 30 years of innovation work and interviews with over 20 world-leading practitioners — from Google's first Chief Innovation Evangelist to the designer who shaped Apple's iconic identity — to reveal what makes humans irreplaceable in an age of perfect machines.

This isn't another book about how to use AI. It's about what AI creates space for.

You'll discover:


- Why human "wandering" produces breakthroughs that optimization never finds
- How the greatest innovators turn accidents into advantages
- Creative practices you can apply regardless of your industry or company size
- Practical tools for productive exploration — not just efficient execution


The alchemists never found gold. They found everything else.

What will you find?