In a World Where Problems are Everywhere, See Opportunity. Your Essential Guide to Everyday Innovation.

Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World is your no-nonsense guide to unlocking your innate creativity. Expertly crafted by design strategist Richard Braden and cognitive scientist Tessa Forshaw, this book skips the fluff and dives straight into actionable strategies to ignite your innovative potential.

Shadow Rich and Tessa through their years of experience. Get behind the scenes access to classrooms, companies, and institutions alongside students and professionals, just like you. Hear stories of real people with real challenges and how they learn and discover innovative new solutions by unlocking their creative potential.

Innovation-ish shows you how to solve problems and generate solutions in a huge variety of personal and professional situations. It’s a must-read for people at any stage of life and at any point on their innovation journey.
If you're new to innovation, this new way of thinking about innovation gives you an easy way in and helps set you on the path.
If you've been trying to innovate and haven't been successful, Innovation-ish explains why you've been struggling and how to turn your project around.
If you're experiencing “imposter syndrome,” Innovation-ish reassures you that you're in the right place and have what you need to do it.
If you have been successful, Innovation-ish helps you amplify it.
They demystify the myths that surround innovation, reveal the six mindsets that underlie innovation, and show how the moves you make drive innovation forward. And they share the latest relevant cognitive science research in a compelling and digestible way - no degree required.

After years as design educators at Harvard and Stanford and consulting with clients around the world they have seen that anyone, regardless of their background, can be Innovation-ish. Packed with clear, actionable steps, it's the definitive guide for managers, executives, entrepreneurs, founders, and team leaders ready to turbocharge their organizations, projects, and careers.

With an Innovation-ish approach, you can solve problems and generate solutions to challenges in your personal life, a small business, a startup or in any department or function of any type of organization.

All you need is an open mind and small sense of adventure. Let's go!