Invisible Influence: The Hidden Forces that Shape Behavior

Unabridged Audiobook

Written By: Jonah Berger

Narrated By: Keith Nobbs

Publisher: Simon & Schuster Audio

Date: June 2016

Duration: 6 hours 59 minutes

Summary:

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

Genres:

  • Book Critic

    Well researched and the author describes how society shapes our lives, but the information is general and it creates more unanswered questions.

Invisible Influence: The Hidden Forces that Shape Behavior

by Jonah Berger

has successfully been added to your shopping cart

Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger
Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger
This title is due for release on June 14, 2016.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger
This title is due for release on June 14, 2016
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger
Please Log in and add this title to your wishlist.
Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger

We will send you an email as soon as this title is available.