Get 3 audiobooks free with a 30-day Free Trial Sign Up Free
It Just Works: The Nine Simple Rules of Apple's Success

It Just Works: The Nine Simple Rules of Apple's Success

Author:
Neil West
Read by:
Neil West
Own Own
Coming Soon

Unabridged Audiobook

  • Listen free with a 30-day free trial
  • Choose 2 bonus VIP books
  • Enjoy 10,000 always free books
Ratings
Book
Narrator
Release Date
December 2, 2026
Summary
Simplicity is Apple's competitive advantage. It Just Works shows how to make it yours.

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it's a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.

But Apple's dedication to simplicity goes deeper than the products billions of us use every day. Simplicity is at the heart of all the ways Apple wins.

In It Just Works, Apple veteran Neil West explores the principles of simplicity behind Apple's success to offer a clear, actionable guide for leaders, entrepreneurs, and anyone ready to make a bigger impact.

This book will show you how to build effective solutions from the ground up; make work simpler for you and your colleagues; remove friction from products, processes, and decisions; solve problems that your customers don't even know they have; communicate simply, persuasively, and quickly; and stay focused and drive change.


Based on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately—without permission or additional resources—to transform your output and your results.
It Just Works: The Nine Simple Rules of Apple's Success

It Just Works: The Nine Simple Rules of Apple's Success

Author: Neil West
Read by: Neil West
Listen Free Now Get any book plus
2 bonus VIP books
1 book added to cart
Subtotal
$25.99
View Cart