Jamsetji Tata pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country.From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji's vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped created such a successful and enduring enterprise.The even more important contribution by him and his successors has been the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, he and his successors embedded these values in the organization, which has stood the test of time by consistently contributing to the country's industrial development. The book takes readers into the heart of this amazing story and what has made it possible.Interwoven with engaging real-life stories and interesting anecdotes that went into the making of India's popular brands such as Tata Tea, Tata Motors, Titan and Tanishq, this unique account brings alive the vision of Jamsetji Tata and what we can learn from it.