The much-awaited next move from Steven Bartlett, creator of the highly popular podcast The Diary of a CEO

How do you do the thing when you don’t know how to do the thing?

There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.

After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.

Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just F*cking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.

Because this isn’t just a book – it’s a wake-up call. Will you answer it?