'Kids These Days': Effective Strategies for Coaching Gen Z and Beyond

If you’ve ever said the phrase, “Kids these days…” this book is for you.

In Kids These Days: Effective Strategies for Coaching Gen Z and Beyond, communication specialist Betsy Butterick helps coaches and leaders bridge the generational gap. With clarity, compassion, and humor, she explains what makes today’s athletes different—and how to adjust your approach without compromising your standards.

Drawing from years of coaching experience and consulting across teams and organizations, Betsy dives into the social, cultural, and technological forces that shaped this generation, offering real talk on issues like communication styles, mental health, work ethic, and motivation. Each chapter offers actionable strategies to better communicate and connect with today’s athletes for individual and team success. 

This book gives you the tools to coach today’s generation with tomorrow in mind, turning the challenge of kids these days into a distinct competitive advantage.