Convey the essence of leadership with every communication.
 


Everyone seems to have an opinion about leadership. We know good leaders Eat Last, Lean In, Break the Rules, Dare to Lead, and are Radically Candid as well as extremely aware of their Tribes, Drive, and Principles. But books about these topics overlook the value of leadership impression-the instant projection you exude as a leader. How do leaders sound? What do leaders say and not say? How do leaders tell stories, send emails, run meetings, conduct video conferences, give speeches, conduct interviews, and even listen to others?

Drawing on his experiences as a leadership coach, as well as his personal experience holding senior positions at Time Inc., Audible, PBS, MTV, and the ASPCA, Joel Schwartzberg offers practical tips and entertaining but eye-opening exercises that help readers convey genuine and impactful leadership in every conceivable situation. Understanding your leadership impression is vitally important: it is the first piece of evidence on which you and your ideas will be judged and your best chance to lay a foundation of confidence, competence, and commitment.