Leadership and the Sexes: Using Gender Science to Create Success in Business
Written By: ,
Publisher: Gildan Media
Date: December 2008
Duration: 7 hours 33 minutes
Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio book weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity.
Leadership and the Sexes presents brain science tools with which listeners can look into the brains of men and women to understand themselves and one another. Provided are five GenderTools, which can be used immediately in executive, management, design and marketing teams. The gender science presented here has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by:
Increasing gender intelligence between men and women
Discovering new ways to supervise, negotiate, and manage
Revising male/female relationships to meet the demands of the global economy
Understanding how to use gender science to sell and market products and services
The corporation that utilized the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.