Exclusively relying on sales techniques doesn’t work. Buyers have changed, client’s expectations have changed, and society as a whole has changed completely since the Covid19 pandemic. New research shows that people prefer and like to buy from leaders.

Leadership-based selling is a fusion of the latest evidence, selling strategies and leadership principles, synthesized into the most successful selling strategy of our time. This book helps service providers sell more and lead better, in order to maximize profits and create a lasting legacy in 2020s and beyond.