The Leadership Campaign

Unabridged Audiobook

Written By: David Morey, Scott Miller

Narrated By: Jeff Cummings

Publisher: Brilliance Audio

Date: June 2016

Duration: 6 hours 52 minutes

Summary:

Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.

Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.

The Leadership Campaign will teach you:

Success-building communication skills used to train political leaders and CEOs around the world.

Proven strategies to take control of the competitive dialogue and never let go.

How to go for the win, the whole win, and nothing but the win for you and your company.

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