Leapfrogging: Harness the Power of Surprise for Business Breakthroughs
Publisher: Blackstone Audiobooks
Date: August 2012
Duration: 5 hours 45 minutes
Today’s business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly “messy” process of achieving business breakthroughs. Listen in and leapfrog your way to success today!
“Leapfrogging challenges its readers to break out of conventional thinking by employing a few simple notions: know who you are, stay true to your purpose, and enjoy the journey along the way…Leapfrogging shows that leaders who look inward to challenge the status quo will be on track to truly change the game.”--Sarah Robb O’Hagan, president, Gatorade