As careers go, it doesn’t get more exciting or glamorous than ‘London-based advertising executive.’ The money is excellent, the job scope is interesting, and come on, for chrissake, it’s London.

But for Bjorn Low, who held that enviable position of London Ad Man, success had become routine. After 7 years of hustling, he reached the senior echelons but he desperately wanted to do something else with his life.

The turning point came when Bjorn and his wife left for the English countryside. He got acquainted with organic farmers and small-holders. His experiences led him to question Singapore's self-sustainability and ultimately saw him start Edible Garden City, a social enterprise he founded to build and promote the practise of urban farming in Singapore.

© 2020 by Rice Media. Published online in Singapore by Rice Media, recorded by Storyside 2020.