Make It Your Business: The Definitive Guide for Launching and Succeeding in Your Own Business
Publisher: Simon & Schuster
Date: September 1998
Duration: 1 hours 30 minutes
More than twenty years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business - a complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful:
Starting Out - the most important early issues and key questions
Branching Out - making the most of your resource
Finding Out - knowing your customers, and your marketplace
Growing Up - the keys to managed change and growth
Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource that will ease your company's growing pains while helping you build the business of your dreams.