Unabridged Audiobook
This book is awesome! Everything he writes about makes sense but I just didn't think of it like he does. I realized how much this stuff has been used on me personally and now I use it in my relationships in my life. It really will improve your life and I kind of wish this was a secret book that no one knew about because it is full of amazing tactics haha
This book provides the answers in an entertaining way, along with many others. I was astonished to see just how susceptible we are to manipulation of the social rules which guide us in day-to-day life. The author includes a large number of anecdotes, backed up by studies and references. It was a fun, quick read, and it will affect how I deal with solicitations and salesmen from now on. Conversely if you are a salesperson looking to get better at your job, this book will help.
the author went to great pains to make this book both readable and useful. It's an easy read, but that does not mean the material is basic. You can use the principles laid out in this book for so many different areas . . . the too basic argument just doesn't make sense.
I love how he gives examples after examples of tricks and tactics to manipulate the consumer which is us and how to say NO to all those tricks !
The book also gives great advice on what to do to increase sales and how to get better tips as a waiter a lot of it is common sense but the author has a lot research to back it up.
The author of this book gives you all the tools you need not to get scammed and fooled. He gives many examples of tactics used by salespeople trying to lure customers in and fooling them whether in person or through an ad.
Entertaining and enlightening all the way from the first page to the last. It's a quick and easy read, and you'll probably learn lots of interesting things even if you usually read all the layman psychology you can get your hands on. I hated to see this book end! Some nice pictures, too.
~~tag-text~~