The Marketing Attitude: Insights That Help You Build a Worthy Business

Unabridged Audiobook

Written By: Marcia Yudkin

Narrated By: Marcia Yudkin

Publisher: Big Happy Family Audio

Date: November 2011

Duration: 1 hours 48 minutes


Happily create customers for keeps. If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides.