The Marketing Attitude: Insights That Help You Build a Worthy Business

The Marketing Attitude: Insights That Help You Build a Worthy Business

Written by:
Marcia Yudkin
Narrated by:
Marcia Yudkin
A free trial credit cannot be used on this title

Unabridged Audiobook

Ratings
Book
Narrator
Release Date
November 2011
Duration
1 hour 47 minutes
Summary
Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of '6 Steps to Free Publicity' and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin
The Marketing Attitude: Insights That Help You Build a Worthy Business
This title is due for release on November 17, 2011.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
The Marketing Attitude: Insights That Help You Build a Worthy Business
This title is due for release on November 17, 2011
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
The Marketing Attitude: Insights That Help You Build a Worthy Business
Please Log in and add this title to your wishlist.
The Marketing Attitude: Insights That Help You Build a Worthy Business

We will send you an email as soon as this title is available.

1 book added to cart
Subtotal
$11.99
View Cart