Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Written by:
Larry Weber
Narrated by:
Mark Boyett
Unabridged Audiobook
Play Free
Add to Cart - $19.99
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
July 2020
Duration
7 hours 59 minutes
Summary
The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google Killer This chapter will discuss how Facebook will monetize its success and eventually surpass Google. Wed be the first book to have a strategy around Facebook. Measuring Social Media Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others. Marketing to Mobile Social Media Mobile media is beginning to have its own social space, such as Mocospace and bluepulse.
Browse By Category
Business & Economics
>
Marketing & Advertising
1 book added to cart
Marketing to the Social Web: How ...
Larry Weber
Subtotal
$19.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.