Mastering the New Media Landscape: Embrace the Micromedia Mindset

Unabridged Audiobook

Publisher: Berrett-Koehler Publishers

Date: March 2016

Duration: 4 hours 1 minutes

Summary:

The New Way to Get Noticed


The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Genres:

Mastering the New Media Landscape: Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton

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Mastering the New Media Landscape: Embrace the Micromedia Mindset, Barbara Cave Henricks, Rusty Shelton
Mastering the New Media Landscape: Embrace the Micromedia Mindset, Barbara Cave Henricks, Rusty Shelton
This title is due for release on March 7, 2016.

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Mastering the New Media Landscape: Embrace the Micromedia Mindset, Barbara Cave Henricks, Rusty Shelton
This title is due for release on March 7, 2016
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Mastering the New Media Landscape: Embrace the Micromedia Mindset, Barbara Cave Henricks, Rusty Shelton
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Mastering the New Media Landscape: Embrace the Micromedia Mindset, Barbara Cave Henricks, Rusty Shelton

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