Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales

Unabridged Audiobook

Written By: Marcia Yudkin

Narrated By: Marcia Yudkin

Publisher: Big Happy Family Audio

Date: November 2011

Duration: 2 hours 26 minutes

Summary:

Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

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