I listened to this and took notes vigorously. This is a complete package for anyone looking to be a self expressed leader in their space. I’m very appreciative of how it was put together and the execution was impeccable. Highly recommend.

This is a pretty good book that does a good job of making you believe that you can be successful in the expert industry, but some of the book is annoying. First, Brendan reads it himself and he's not a pro narrator so his words are sloppy a lot and the rhythm of his speech is choppy. Second, he really uses the term guru too loosely and flippantly. To me the term guru deserves some reverence, must be earned, and is given by someone else. Brendan uses it to mean the same as expert. Maybe the definitions of guru and expert are similar but to me they are different things. Maybe it's just me. And, Brendan says 'I'm not saying this to brag' every time he tells you how many millions of dollars he's made or how many thousands of people he's coached or how he and his friend (insert celebrity name here) have appeared on each other's stages. If you've had any online biz training at all you know he's seeding and positioning himself, but he does it a LOT and it's very annoying. So I probably would have gotten more out of the book if Brendan himself wasn't narrating it.