The Mission of Leadership: The Character, Courage, and Conviction Leaders Need for Mission Success

Textbook theories of leadership often crumble under real-world pressure. Whether you lead troops on a battlefield or employees in a boardroom, you need time-tested principles and practices that work when the stakes are high and failure is not an option.




Shawn Campbell—a retired US Air Force brigadier general and an early leader in the U.S. Space Force—has been responsible for supporting nearly 700,000 personnel and annual budgets in excess of $60 billion. He has served in many leadership roles, including at the Pentagon and the Air Force Academy. In The Mission of Leadership, he shares his philosophy of how to fulfill your purpose and lead your team to victory, even flipping failures into positive impact along the way. You’ll learn how to:





- Develop your Leadership Constitution to prevent directionless “no vector” projects 
- Avoid “value valleys” that derail leaders who misplace their focus
- “Fail falling forward” by publicly sharing your mistakes as teaching opportunities
- Prevent groupthink by seeking out “considered contrarians” who are unafraid to challenge you
- Go big, bold, and beyond with “loon shots” that push your organization past what seems possible




Your legacy as a leader is not your reputation. It’s the team you train and trust to carry on the mission long after you’re gone. Learn to develop the character and competence of a leader, in yourself and in others, with The Mission of Leadership.