The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

Unabridged Audiobook

Written By: Rob Fitzpatrick

Narrated By: Rob Fitzpatrick

Date: March 2019

Duration: 3 hours 25 minutes

Summary:

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Genres:

Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

by Rob Fitzpatrick

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Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You, Rob Fitzpatrick
Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You, Rob Fitzpatrick
This title is due for release on March 22, 2019.

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Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You, Rob Fitzpatrick
This title is due for release on March 22, 2019
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Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You, Rob Fitzpatrick
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Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You, Rob Fitzpatrick

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