Meet three Mummy Bloggers - followed, idolised, imitated, taunted and trolled online. Elle Campbell is a glossy, lycra-clad mum with a ten-year plan. Abi Black has quit sugar, moved to the country and is home-schooling her kids. Leisel Adams slogs away at the office every day before rushing home to see her kids. When each of them are nominated for a top blogging award with a hefty cash prize, it sets the scene for a brutal and often hilarious battle to win those all-important clicks…