My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It

Unabridged Audiobook

Publisher: Blackstone Audiobooks

Date: September 2012

Duration: 6 hours 20 minutes

Summary:

All you've heard about the crazy world of advertising doesn't even come close.

From the top ad people all over the world-the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself-come their own stories, in their own words, about the first work they ever did ... and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Just a few of the top creative leaders whose stories you'll hear are Mark Fitzloff, Susan Hoffman, Ted Royer, Rosie Arnold, and Jeremy Craigen.

Each track includes a bonus section with the authors reading their own stories "in their own voice"

Genres:

My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It

by Phil Growick

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My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It, Phil Growick