The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

Unabridged Audiobook

Written By: Brad Flowers

Narrated By: Al Kessel

Date: October 2020

Duration: 4 hours 54 minutes

Summary:

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between 'cool' and clear, and narrow down your list of names with five easy tests.

Genres:

Naming Book: 5 Steps to Creating Brand and Product Names that Sell

by Brad Flowers

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Naming Book: 5 Steps to Creating Brand and Product Names that Sell, Brad Flowers
Naming Book: 5 Steps to Creating Brand and Product Names that Sell, Brad Flowers
This title is due for release on October 27, 2020.

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Naming Book: 5 Steps to Creating Brand and Product Names that Sell, Brad Flowers
This title is due for release on October 27, 2020
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Naming Book: 5 Steps to Creating Brand and Product Names that Sell, Brad Flowers
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