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Neuromarketing Fundamentals
Written by:
Introbooks Team
Narrated by:
Andrea Giordani
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Book
Narrator
Release Date
June 2019
Duration
0 hours 49 minutes
Summary
Because we want this book to be a reference for all aspects of neuromarketing, our definition of the field is quite broad. We define neuromarketing as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science.
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