No Filter: The Inside Story of Instagram

Unabridged Audiobook

Written By: Sarah Frier

Narrated By: Megan Tusing

Publisher: Simon & Schuster Audio

Date: April 2020

Duration: 11 hours 21 minutes

Summary:

“A sequel to The Social Network” —The New York Times

“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter

Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

Genres:

No Filter: The Inside Story of Instagram

by Sarah Frier

has successfully been added to your shopping cart

No Filter: The Inside Story of Instagram, Sarah Frier
No Filter: The Inside Story of Instagram, Sarah Frier
This title is due for release on April 14, 2020.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
No Filter: The Inside Story of Instagram, Sarah Frier
This title is due for release on April 14, 2020
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
No Filter: The Inside Story of Instagram, Sarah Frier
Please Log in and add this title to your wishlist.
No Filter: The Inside Story of Instagram, Sarah Frier

We will send you an email as soon as this title is available.