No Other Success: How a Lawn-Mowing Business Transformed Thousands of Lives

What started with a $24 investment and a battered mower grew into one of the largest franchise systems in the Southern Hemisphere.

In No Other Success, Jim Penman—founder and CEO of Jim’s Group—shares the remarkable journey from mowing lawns in suburban Melbourne to leading a network of more than 5,500 franchisees across 40+ industries.

This is not just a business story. It’s a story about second chances, family, resilience, and the belief that true success cannot be measured by money alone.

From near-bankruptcy and personal struggles to building a business model that prioritises people before profit, Jim reveals the messy, unpolished, and deeply human story behind the iconic Jim’s logo.

Packed with real-life lessons, candid reflections, and stories from franchisees whose lives were changed, No Other Success is both a business memoir and an inspiring guide for anyone chasing freedom, purpose, and the chance to build something lasting.