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Online Marketing for Busy Authors: A Step-by-Step Guide

Written by:
Fauzia Burke
Narrated by:
Natalie Hoyt

Unabridged Audiobook

Ratings
Book
1
Narrator
1
Release Date
April 19, 2016
Duration
2 hours 52 minutes
Summary
By now most authors know they need to market their book online, but many of them have no idea where or how to start. This concise expert's guide to marketing books online-by a woman whose company has been doing it since 1995-helps authors focus their efforts on what really matters.  


Authors know they need to market their book online these days, but it can feel overwhelming. Now, on top of your day job, you're supposed to be building a digital empire?  Ten minutes into Googling around for tips, and the To-Do List is so long, not even an army could get it all done. Feeling the pressure to do everything, some poor authors end up doing nothing... the pile just looks too big to shovel.  

President of one of the first firms to specialize in online book publicity, Fauzia Burke makes the job of online branding not only doable, but fun. She helps authors clarify their goals, sort through the many online options available, and decide what they must do (and what they can let go), when to do it, and how to get it done. By following her advice any author can develop a plan for conquering the Internet.

Burke takes authors by their trembling hands and shows them this journey of a thousand miles can be accomplished step by step. And why is the journey worth it?  Fauzia writes, 'Once you build your brand, no one can take it away from you. View your digital brand strategy as a continuation of your book. It's a conversation about your book that builds your community one relationship at a time.'
Reviews
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Mike Delgado

I honored to be the first one to review this, as I'm truly surprised no one else has yet! I am a first-time, self-published author that really needed the wisdom and guidance that Fauzia provides in this book in order to learn more about effective marketing in 2016. I have two jobs and a marriage to balance, so even finding the time to read is difficult, but I took a chance with this audiobook (although, not really because I did some research and found that this book had multiple 5-star reviews from other websites) and I was thrilled with how much content was squeezed into under 3 hours. It's an audiobook that you'll need to listen to again and again in order to gain the most from it, similar to The 7 Habbits of Highly Effective People, another book that I strongly recommend to writers in need of more organization and planning skill development. Fauzia even has interactive worksheets on her website that you can use to further your progress, so you're really getting a program out of this and not just a book. I'm excited to apply what I've learned so far and I hope that other authors will be able to benefit from the wisdom and knowledge shared within it. It's really good stuff!

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