From the fashion mogul and entrepreneur behind Babes, an empowering memoir about turning what makes you different into the foundation of your success

Ciera Rogers is known for being an “Outsider”—and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncé, Ciera has built a business around the radical idea that what makes you different is actually your superpower.

In this bold and inspiring memoir, Ciera opens her heart and shares the moments in her life that left her feeling different —being kidnapped at a young age by her estranged father, running hustles in strip clubs, living in her mom’s red Jeep—and unearths the powerful lessons she took from these moments to fuel her unorthodox rise. From daring to post her first outfit for sale on Instagram, hitting seven-figures, and buying a home, her journey is a testament to resilience and courage, including lessons like:

- Harness What You Already Have: Learn how to leverage your existing skills and get savvy about finding free resources—you already have the tools you need to succeed.

- Embrace Your Unique Identity: Discover how to turn your differences into strengths and build a path to success based on what makes you unique—embrace who you are, unapologetically.

- Turn Setbacks into Stepping Stones: Transform your personal and professional challenges into opportunities for growth—setbacks are just setups for comebacks.

- Write Your Own Script for Success: Recognize that the “American Dream” is a trap in a rigged and unequal game—free yourself from societal expectations and feel empowered to define your own success.

- Use People Ethically: Learn how to network creatively, and be up front about what you need and want from people to reach your goals quicker—it’s all about honesty and mutual benefit.


Arguing that what the world calls limitations—lack of connections, resources, fancy degrees, or even the “right” look—are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored, or underestimated how to embrace their Outsider status to find unstoppable success. The Outsider Advantage isn’t just a raw and moving memoir. It's a heartfelt guide to turning your differences into your greatest strengths, inspiring you to forge your own path and succeed on your terms.