Paid Attention: Innovative Advertising for a Digital World

Unabridged Audiobook

Written By: Faris Yakob

Narrated By: Matthew Lloyd Davies

Publisher: Brilliance Audio

Date: March 2018

Duration: 6 hours 28 minutes

Summary:

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace.

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Paid Attention: Innovative Advertising for a Digital World

by Faris Yakob

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Paid Attention: Innovative Advertising for a Digital World, Faris Yakob
Paid Attention: Innovative Advertising for a Digital World, Faris Yakob
This title is due for release on March 20, 2018.

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Paid Attention: Innovative Advertising for a Digital World, Faris Yakob
This title is due for release on March 20, 2018
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