Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization by Marcia Yudkin

Ratings

Book

Narrator

Release Date

November 2011

Duration

2 hours 10 minutes

Summary

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Genres

Business & Economics >

Marketing & Advertising

Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization

This title is due for release on November 17, 2011.

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Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization

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