Persuasion Equation: The Subtle Science of Getting Your Way
Date: June 2015
Duration: 7 hours 13 minutes
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say 'yes' and learn how to:
Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Use language strategically Perfect the five-step persuasion process Generate group buy-in Master organizational politics And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.