Persuasion Equation: The Subtle Science of Getting Your Way

Unabridged Audiobook

Written By: Mark Rodgers

Narrated By: Don Hagen

Publisher: Gildan Media

Date: June 2015

Duration: 7 hours 13 minutes


How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons why people say "yes" and learn how to:

-Radiate an aura of expertise
-Win trust and leverage credibility
-Build a business case that appeals to both heart and mind
-Adapt for personality, gender, and generational differences
-Use language strategically
-Perfect the five-step persuasion process
-Generate group buy-in
-Master organizational politics
-And more
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.