Sixty to eighty percent of our first impression of another person speaking is solidified within the first 4 minutes of their communication. In fact, studies have shown that up to 93% of our perception of that speaker is based solely on the delivery of their message, with the words being secondary. The Pin Drop Principle is a step-by-step master class for managers at all level wishing to become a more confident, credible and engaging communicator-no matter the audience, no matter the message. Authored by founders of one the of the most groundbreaking communication skills training firms in the world-Pinnacle Performance Company-The Pin Drop Principle introduces readers to the same set of performance-based delivery techniques relating to body language, vocal quality and intention that professional actors (and great communicators) have used successfully for centuries, and which Pinnacle teaches to more than 3,000 professionals every year. The Pin Drop Principle and the Pinnacle Method approaches the concept of effective communication from a unique angle: it focuses on the importance of putting passion and purpose behind your words by using the actor and presenter's secret weapons: objective and intention. The only way to be truly engaging when you are communicating is to clearly identify your objective and activate your intention to give your message meaning and relevance for the recipient--so that they walk away knowing why your message is important and what is in it for them. The more proficient communicators are at focusing on objective and intention the more successful they will be when communicating-in business and in life. Using each of its chapters as individual 'building blocks,' The Pin Drop Principle empowers managers with the essential tools required for effective communication. Topics include vocal dynamics, gestures and movements, storytelling, and other cornerstones of communicating well.  Accessible to anyone who routinely needs to present their ideas, convey feedback effectively, conduct difficult conversations, and persuade others--from first level managers to seasoned executives-The Pin Drop Principle is a must-read.