Pocket MBA Series: 25 Keys To A Sound Business Plan

Unabridged Audiobook

Publisher: Listen & Live Audio

Date: April 2003

Duration: 2 hours 29 minutes


Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.


  • Rich

    I really enjoyed listening to "Business Planning", but I'm in the middle of writing my third, so I am fairly versed in the subject. I say "but" because, as the Annapolis commuter pointed out, first-time business plan writers would find a print-copy of the book much more useful. But if you're like me, and you want help polishing your existing works, this is a great title.

  • DC Beltway Commuter

    Good information, wrong format. Unless you like listening to equations this would be much better as an actual book.