Everyone thought Cedd Moses had lost his mind when he used his life savings to open ten bars in struggling Downtown Los Angeles. Not only would those venues help lift the communities around them—they’d go on to set a new standard for bars in LA, setting the stage for one of greatest bar success stories in American history.

Moses attributes this remarkable success to one thing. Pouring with Heart.

In this love letter to the bar world, Moses shares the secrets of what it truly means to be of service, pulling back the curtain on the magic a guest feels when in the presence of a bartender they love.

Pouring with Heart demolishes the myth of bartending as a dead-end gig by using data and decades of experience to break down what it takes to cement a legendary career behind the bar.