From the co-founders of Scaling.com, organizational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, a revolutionary framework for not only owning markets, but creating them; for becoming so distinct in your business that you escape competition altogether.

After the breakout success of their New York Times bestseller The Science of Scaling, Dr. Benjamin Hardy and Blake Erickson return with the principles behind their most extraordinary client transformations. As founders of Scaling.com, a research and advising firm that helps companies 10x in three years or less, they’ve advised thousands of businesses using their Scaling Framework.

Now they take you inside client transformations of 10x in 12 to 24 months, alongside outliers reaching 20x and 50x. Through these firsthand case studies and scientific research, they reveal the principles behind the framework’s most powerful results: extreme selection and concentrated compounding. Eliminate what cannot reach the goal. Concentrate exceptional talent and resources on the few things that can—and build advantages that keep multiplying.

Growth and scale are fundamentally different games. In Power Law Strategy, you’ll learn to:


- Use a 10x future to decide what stays—and what must go.
- Concentrate on the few assets that can make your business a category of one.
- Build your team with talent from companies already operating at the scale you intend to reach.
- Secure relationships where one yes can open an entire market.
- Create the time, resources, and margin for error for those advantages to compound.


Hardy and Erickson are advancing a new science of scale through the businesses they help transform. Power Law Strategy shows you how to identify your own path to 10x—and build the business, team, and capabilities that can make it happen.