Give as a Gift

Send this book as a Gift!

Book Rating (34)

Narrator Rating (4)

Pre-Suasion: Channeling Attention for Change

Unabridged Audiobook

Written By: Robert Cialdini

Narrated By: John Bedford Lloyd

Publisher: Simon & Schuster

Date: September 2016

Duration: 9 hours 24 minutes


The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”


  • Mark Lim

    A very easy listen, I enjoyed the author's animated voice and learned a lot.

    1 of 1 people found this review helpful.

  • Rod Diaz Varela

    A great book, full of ideas and real life examples you can relate to. Just finished and preparing to listen it again.

    1 of 1 people found this review helpful.

Pre-Suasion: Channeling Attention for Change

by Robert Cialdini

has successfully been added to your shopping cart

Pre-Suasion: Channeling Attention for Change, Robert Cialdini