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Pre-Suasion: Channeling Attention for Change

Unabridged Audiobook

Written By: Robert Cialdini

Narrated By: John Bedford Lloyd

Publisher: Simon & Schuster Audio

Date: September 2016

Duration: 9 hours 24 minutes

Summary:

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

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  • Mark Lim

    A very easy listen, I enjoyed the author's animated voice and learned a lot.

    1 of 1 people found this review helpful.

  • Rod Diaz Varela

    A great book, full of ideas and real life examples you can relate to. Just finished and preparing to listen it again.

    1 of 1 people found this review helpful.

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Pre-Suasion: Channeling Attention for Change, Robert Cialdini
Pre-Suasion: Channeling Attention for Change, Robert Cialdini
This title is due for release on September 6, 2016.

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This title is due for release on September 6, 2016
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