Predictably Irrational: The Hidden Forces that Shape Our Decisions

Unabridged Audiobook

Written By: Dan Ariely

Narrated By: Simon Jones

Publisher: HarperCollins Publishers UK

Date: January 2011

Duration: 7 hours 24 minutes

Summary:

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is 'free' it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Genres:

Predictably Irrational: The Hidden Forces that Shape Our Decisions

by Dan Ariely

has successfully been added to your shopping cart

Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
This title is due for release on January 6, 2011.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
This title is due for release on January 6, 2011
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely
Please Log in and add this title to your wishlist.
Predictably Irrational: The Hidden Forces that Shape Our Decisions, Dan Ariely

We will send you an email as soon as this title is available.