Primary Greatness: The 12 Levers of Success
Publisher: Simon & Schuster
Date: November 2015
Duration: 5 hours 8 minutes
Stephen R. Covey believed there were only two ways to live life: a life of primary greatness or a life of secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness - integrity, responsibility, and contribution-far outweighed the extrinsic rewards of secondary greatness - money, popularity, and the self-absorbed, pleasure-ridden life that some people consider "success".
In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness.