This audiobook is narrated by an AI Voice.
Artificial intelligence is not the strategist's replacement. It is the strategist's material. Published by The Barber Academic Press, Principles of AI Branding, Vol. I: Foundations of Marketing in the Age of Artificial Intelligence is the definitive foundation for marketing in the age of artificial intelligence — twelve chapters built on 55 numbered principles and 22 original frameworks. Written by Kristina D. Barber for students, educators, and practitioners who need marketing foundations that survive the AI era.