Prove it or Lose it - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama

This audiobook is narrated by a digital voice.

A new book about how to survive the politics of launching an experimentation Program

Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you’ll learn:

- The GROW framework for communicating value effectively

- Strategies to win over stakeholders 

- How to build a brand for your program that lasts


Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. 


About the Author

With over 15 years of digital optimization experience,

Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He’s successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.


What readers are saying about Prove it or Lose it

“In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, ‘Screw this, here is my experience, resources, and go ahead and be successful.’”

— Juliana Jackson, Associate Director, Data & Digital Experience @ Monks


'Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations.'

— Ton Wesseling, Founder of the Experimentation Culture Awards