In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and bestselling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.



Tuff and Goldbach offer up a compelling argument for the proposition that a 'wait and see' approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.



Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere—Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.