Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar, Inc.

Unabridged Audiobook

Written By: Gary Erickson

Narrated By: Richard Harries

Publisher: Recorded Books

Date: October 2006

Duration: 8 hours 2 minutes


Gary Erickson is an entrepreneur, athlete, outdoorsman, environmentalist, and the founder of Clif Bar, Inc., producers of a popular organic energy bar. Here he expounds on his business philosophy and how it was affected by his adventures hiking the Himalayas, biking European mountain passes, and climbing the Sierra Nevadas. 'I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility.''Mikhail S. Gorbachev, Green Cross International