RAW: Real Talk for Small Business

Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo – in 2010 from their family home. They began making natural product by hand in their kitchen and taking it to Farmers Markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally.

Their story, told in Scott’s raw ‘no bullshit, get real’ voice, this is the book you need to launch your business and break free.

Scott explains:

• Why your mind is your most powerful tool

• Generating business ideas

• The importance of lifestyle, wellbeing, and confidence

• Taking a risk

• Managing fear

• Why failure is good

• Thinking big, exporting globally (even for small business)

• Challenging and changing your chosen market

• Giving back by mentoring others

The book is written by Scott together with his friend Gerry O’Sullivan. After a career in business, Gerry reinvented himself as an author. His best-selling novel ‘Gangsters of Shanghai’ is currently optioned for development as a major international TV series.